Sasha Merzliakov

DDX GLU Platform, First Cloud-Computing based Rich Media Platform

PRESS RELEASE
Source: DDX: DDX GLU Platform, First Cloud-Computing based Rich Media Platform

GLU, a rich media management system, now provides full cloud-computing capabilities in addition to its current features, which include an ActionScript development framework and component suite, media encoding and publishing, mobile video ingestion and conversion, video advertising, user generated content, social media and turn-key analytics.

SYDNEY, Australia – May 12th, 2009 – At CeBIT Australia, DDX today announced the migration of its rich media platform, GLU, into ‘the cloud’, making it the first rich media community, management system and development framework to move to a full cloud-computing model, providing highly scalable and world-wide rich media capabilities and leading edge content delivery.

GLU enables web designers, developers and businesses the ability to enhance their rich media offering through powerful web-services and the ability to significantly reduce development time by leveraging pre-built components in their projects and through an online management system.

GLU previously provided an enhanced and more efficient rich media development solution, now in ‘the cloud’, GLU provides a world class and leading edge rich media cloud-computing platform and content delivery solution.

The new cloud-computing features in GLU mean that clients executing rich media projects can count on GLU to quickly scale with the success of their online business, campaign or project. Computing resources are automatically allocated as required.

“Rich media functionality has become increasingly more sophisticated and clients are expecting greater access to more powerful features and value for their investment.” said Sasha Merzliakov, Business Director & Partner of DDX. “We use GLU for our own production requirements to provide our clients with leading edge rich media functionality, significantly more quickly and affordably than ever before.”

In addition to the new cloud-computing features, GLU continues to provide powerful rich media functionality such as media encoding and publishing, mobile video ingestion and conversion, video advertising, user generated content, social media and turn-key analytics, integrated into GLU’s management system and component suite.

Rich media developers can quickly leverage powerful functionality which can then be managed by GLU’s easy-to-use online management system.

Pricing and Availability:

GLU is currently in public beta, however has been used commercially and successfully by clients such as MTV, MySpace, and Mambo. GLU pricing and formal commercial accounts are expected to be available within months. For commercial enquiries, please contact DDX.

For a free account, visit www.glu.com.au/register
 

DDX overview

DDX produce sophisticated rich media and rich internet application solutions.

DDX has completed work for companies across the United States, Europe, and Asia Pacific, including MySpace, MTV Networks, News Limited, Fairfax, and Fox Interactive Media.

Founded in 2003, DDX is based in Sydney Australia, and is one of 18 NSW companies selected to exhibit on the NSW Government stand at CeBIT Australia 2009.

For more information, visit www.ddx.com.au

Contact details

Sasha Merzliakov – Business Director & Partner
Studio 5, Level 1, 27 Commonwealth Street, Sydney NSW 2000, Australia
T: +61 2 9267-0698 F: +61 2 8323-4299
www.ddx.com.au
 

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