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Even Smarter Data Conference
DDX is honoured to have its Google Analytics integration with its GLU rich media platform presented at the Even Smarter Data conference within Shyam Govardhan’s “Google Analytics Insights and Outcomes” presentation.
This Marketing Association of New Zealand one day forum was held in Auckland and provided the opportunity to learn the latest and most successful database marketing techniques.
“My presentation at the Marketing Association Smarter Data forum was a great opportunity to share some of the more advanced Google Analytics tools and features with an audience of senior marketers. In particular, I was keen to share the Tracking for Adobe Flash feature, as it will only become increasingly relevant in the future as websites become richer and make more use of Flash.” said Shyam Govardhan, Customer Solutions Engineer with Google.
“DDX have been particularly quick in adapting the GLU platform to take advantage of the Analytics integration using ActionScript 3, so they were a great example to use during the presentation, focusing in particular on the Choco Creative and Toyota Tarago micro-sites. Both these campaigns were cases in which tracking software of a few years ago would not have been able to cut it … but with the new tools becoming available today, rich media campaigns are essentially as easy to track and manage as static ones …”
The conference was attended by approximately 120 delegates from large companies around New Zealand and Shyam’s presentation was also provided to attendees in a printed workbook.
The Choco Creative case study provided an excellent example as to how Google Analytics could be ‘turned on’ for projects built with GLU. Choco Creative is a boutique creative agency based in London and Seoul, who with GLU and Google Analytics now gain rich insights into their website traffic with Google Analytics Advanced Segmentation, Custom Reporting, Motion Charts, and more.
Many thanks to Shyam for presenting GLU and providing delegates with the knowledge and capability to quickly and easily integrate Google Analytics into their Flash projects and rich media campaigns.
RELATED LINKS:
Turn-key Google Analytics with GLU:
http://www.glu.com.au/features/google-analytics.htm
GLU Commercial Case Studies:
http://www.glu.com.au/commercial/case-studies.htm
Choco Creative Integration:
http://www.chococreative.com/
Google Analytics:
http://www.google.com.au/analytics
Even Smarter Data Conference:
http://www.marketing.org.nz/cms/general/4171
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