Recent Marketing article | Oct 24, 2009

Vodafone Symphonia

“1000 mobile phones. 2000 texts. One song.” “The idea was simply to use a collection of mobile phones with TXT alerts that – when received in the sequence – created a symphony : Tchaikovsky’s 1812 overture. It took 53 different ringtone alerts. Timed to imperfection. After a lot of practice it...

Continue reading | No comments

Archive for the Marketing Category

Vodafone Symphonia

“1000 mobile phones. 2000 texts. One song.” “The idea was simply to use a collection of mobile phones with TXT alerts that – when received in the sequence – created a symphony : Tchaikovsky’s 1812 overture. It took 53 different ringtone alerts. Timed to imperfection. After a lot of practice it...

Continue reading | No comments

YouTube Revenue

Apr 26, 2009

“How Much Does YouTube Make?” – Vast video site unprofitable. YouTube’s revenue has been estimated to be between USD 75-500 million, however costs such as bandwidth and licensing are estimated to be another 50% more than the highest estimated revenue. http://www.emarketer.com/Article.aspx?R=1007051 “In our view the issue for YouTube going forward is to...

Continue reading | No comments