Sasha Merzliakov » Marketing http://www.sasha.com.au Thu, 25 Feb 2010 05:52:08 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Vodafone Symphonia http://www.sasha.com.au/2009/10/vodafone-symphonia/ http://www.sasha.com.au/2009/10/vodafone-symphonia/#comments Sat, 24 Oct 2009 02:54:25 +0000 Sasha http://www.sasha.com.au/?p=551 “1000 mobile phones. 2000 texts. One song.”

“The idea was simply to use a collection of mobile phones with TXT alerts that – when received in the sequence – created a symphony : Tchaikovsky’s 1812 overture. It took 53 different ringtone alerts. Timed to imperfection. After a lot of practice it actually worked and Symphonia is the result.” Source: Vodafone NZ

http://www.vodafone.co.nz/symphonia/
 

]]> http://www.sasha.com.au/2009/10/vodafone-symphonia/feed/ 0 YouTube Revenue http://www.sasha.com.au/2009/04/youtube-revenue/ http://www.sasha.com.au/2009/04/youtube-revenue/#comments Sun, 26 Apr 2009 03:39:51 +0000 Sasha http://www.sasha.com.au/?p=332 “How Much Does YouTube Make?” – Vast video site unprofitable.

YouTube’s revenue has been estimated to be between USD 75-500 million, however costs such as bandwidth and licensing are estimated to be another 50% more than the highest estimated revenue.

http://www.emarketer.com/Article.aspx?R=1007051

“In our view the issue for YouTube going forward is to increase the percentage of its videos that can be monetised (likely through more deals with content companies) and to drive more advertiser demand through standardization of ad formats and improved ad effectiveness.” say analysts.

The popular video-sharing website was founded on the 11th September 2005 by former Paypal employees Chad Hurley, Steve Chen and Jawed Karim. With the backing of Venture Capital firm