Sasha


Experience

Previously Chief Digital Officer with Publicis Healthcare Communications Group.

Involved at a business development and operational level building the Sydney team’s digital offering for the healthcare industry in Australia.

Also involved in pharma digital strategy, technical planning, and providing leadership on more technical project proposals and their implementation.

Previous to this position spent time as an independent consultant specialising in digital strategy, technology and user experience.

Results focused approach on customer acquisition and retention – planning, producing, executing and evaluating to maximize results and return on investment.

Approach based on first hand investment and hands on experience in building and managing online businesses.

DDX founder (2003), partner and business director.

Business development, line and project management of more than 500+ interactive, rich internet application and digital projects across, Asia-Pacific, Europe and the United States with DDX over 7 years.

Worked with and on digital projects for brand names, SMEs, corporations and digital agencies across a range of industries.

Strong leadership skills, strategic thinker, problem solver, creative and innovative – hard working and committed team player.

Speaker at Tech 23 ICT Startups (2009), Adobe Online Creative Festival (2008) and Digital Media Festival (2007).

Key technological innovations include: Flash Ecommerce solution for Australian client (2003), Integrated Flash SEO, Google Analytics and Ecommerce solution for UK client (2006), Unofficial integrated Flash and Google AdSense solution (2007), GLU Platform PaaS product beta (2008) and commercial release (2009).

Winner Adobe Solution Partner Recognition Award (2009) at DDX for the GLU Platform, the first Flash CMS to ever win the award.

AIMIA Awards ‘Best of Best’ winner, category winnings and finalist positions for DDX and client projects.