http://playerescort.mcdonalds.com.au/

Interactive agency Tribal DDB leveraged the GLU Platform to power McDonald’s FIFA World Cup Player Escort campaign and Flash CMS ‘Sticker Challenge’ application with User Generated Content (”UGC”), Moderation, Content Management and Delivery.

For more information, visit:
http://www.gluplatform.com/showcase/mcdonalds-fifa-world-cup-player-escort
 

In the “Best Use of Social Media” category digital agency Saatchi & Saatchi used the GLU Platform to power the Cadbury Eyebrow Me! application for their client Cadbury using the GLU Platform’s User Generated Content, Social Media Moderation and Content Delivery capabilities.

The GLU Platform provides a comprehensive, end-to-end solution for rich media development, collaboration and management and is quickly becoming the Flash CMS for freelance Flash Designers and Flash Platform Developers, and digital agencies, providing self-serve capabilities from an ActionScript 3.0 API and Flash Components through to online management system.

The second category, Best Export Achievement, we’re honored to be alongside some great local entries, including our friends over at Soap Creative and MassMedia, both worth checking out.

For more information, visit:
http://www.gluplatform.com/news/2010/01/23/16th-aimia-awards-finalist
 

For a final summary on our presentation please visit:

http://www.gluplatform.com/news/2009/10/27/tech23-event-presentation
 

The presentation topic:

Rich Media SaaS – Development, Collaboration and Management in the ‘cloud’

A lot to squeeze into the 4 minute timeslot, especially including a bit of background on DDX and ‘rich media’ – check back to hear everything went!
 

Up on SlideShare we have two GLU Platform presentations, one detailed, the other a summarised version which has been presented to many digital media agencies, both in person and online this past month:
http://www.slideshare.net/gluplatform

Be sure to check back later today at 2:40pm when the Tech23 Presentation I will be giving will be simultaneously released online for those not attending Tech23.
 

“Which is why Sydney-based application development firm DDX – specialists in Flash technology solutions – created the first cloud computing-based rich media production and management platform for Flash Platform development, production organisation and ongoing project management – all within a SaaS model.” Source: Adobe PluggedIn

DDX has been fortunate to have their GLU Platform featured in the Spring issue of Adobe’s PluggedIn newsletter. Check out the full article and interview here:
http://www.updateadobe.com/adobepluggedin/spring09/index.htm

And check out the GLU Platform here:
http://www.gluplatform.com/
 

Now in 347 cities across 78 countries worldwide, the GLU Platform is being quickly adopted as a ‘must have’ tool for every Flash Platform developer’s toolbox.

The GLU Platform provides the most comprehensive, integrated end-to-end solution for rich media development, collaboration and management, achieving this by providing pre-built components, a flexible development framework, an online management system, and powerful web services, all accessible through the one platform.

Where other tools and resources focus on just one or two of these areas, the GLU Platform is unique in the market in that it covers each of these areas and provides a truly integrated end-to-end solution.

Significant release items include: a new domain, website, showcase and tutorials, new dashboard, management system screens, visual reporting, and project collaboration, and now full and automated commercial account access.

Key features include: Adobe ActionScript 3.0 Framework, Rich Media Component Suite, Real-time Video Encoding and Publishing, Media Ingestion and Conversion, Social Media Moderation Control, User Generated Content (”UGC”), Online Management System, Project Collaboration and Teamwork, Cloud Computing Architecture, Global Storage Delivery Network, Turn-key Google Analytics.

Visit the new GLU Platform website to see how you too can save significant Flash Platform development time, increase your project profits and enhance your work with sophisticated rich media features:

http://www.gluplatform.com/

GLU, a rich media management system, now provides full cloud-computing capabilities in addition to its current features, which include an ActionScript development framework and component suite, media encoding and publishing, mobile video ingestion and conversion, video advertising, user generated content, social media and turn-key analytics.

SYDNEY, Australia – May 12th, 2009 – At CeBIT Australia, DDX today announced the migration of its rich media platform, GLU, into ‘the cloud’, making it the first rich media community, management system and development framework to move to a full cloud-computing model, providing highly scalable and world-wide rich media capabilities and leading edge content delivery.

GLU enables web designers, developers and businesses the ability to enhance their rich media offering through powerful web-services and the ability to significantly reduce development time by leveraging pre-built components in their projects and through an online management system.

GLU previously provided an enhanced and more efficient rich media development solution, now in ‘the cloud’, GLU provides a world class and leading edge rich media cloud-computing platform and content delivery solution.

The new cloud-computing features in GLU mean that clients executing rich media projects can count on GLU to quickly scale with the success of their online business, campaign or project. Computing resources are automatically allocated as required.

“Rich media functionality has become increasingly more sophisticated and clients are expecting greater access to more powerful features and value for their investment.” said Sasha Merzliakov, Business Director & Partner of DDX. “We use GLU for our own production requirements to provide our clients with leading edge rich media functionality, significantly more quickly and affordably than ever before.”

In addition to the new cloud-computing features, GLU continues to provide powerful rich media functionality such as media encoding and publishing, mobile video ingestion and conversion, video advertising, user generated content, social media and turn-key analytics, integrated into GLU’s management system and component suite.

Rich media developers can quickly leverage powerful functionality which can then be managed by GLU’s easy-to-use online management system.

Pricing and Availability:

GLU is currently in public beta, however has been used commercially and successfully by clients such as MTV, MySpace, and Mambo. GLU pricing and formal commercial accounts are expected to be available within months. For commercial enquiries, please contact DDX.

For a free account, visit www.glu.com.au/register
 

DDX overview

DDX produce sophisticated rich media and rich internet application solutions.

DDX has completed work for companies across the United States, Europe, and Asia Pacific, including MySpace, MTV Networks, News Limited, Fairfax, and Fox Interactive Media.

Founded in 2003, DDX is based in Sydney Australia, and is one of 18 NSW companies selected to exhibit on the NSW Government stand at CeBIT Australia 2009.

For more information, visit www.ddx.com.au

Contact details

Sasha Merzliakov – Business Director & Partner
Studio 5, Level 1, 27 Commonwealth Street, Sydney NSW 2000, Australia
T: +61 2 9267-0698 F: +61 2 8323-4299
www.ddx.com.au
 

This Marketing Association of New Zealand one day forum was held in Auckland and provided the opportunity to learn the latest and most successful database marketing techniques.

“My presentation at the Marketing Association Smarter Data forum was a great opportunity to share some of the more advanced Google Analytics tools and features with an audience of senior marketers. In particular, I was keen to share the Tracking for Adobe Flash feature, as it will only become increasingly relevant in the future as websites become richer and make more use of Flash.” said Shyam Govardhan, Customer Solutions Engineer with Google.

“DDX have been particularly quick in adapting the GLU platform to take advantage of the Analytics integration using ActionScript 3, so they were a great example to use during the presentation, focusing in particular on the Choco Creative and Toyota Tarago micro-sites. Both these campaigns were cases in which tracking software of a few years ago would not have been able to cut it … but with the new tools becoming available today, rich media campaigns are essentially as easy to track and manage as static ones …”

The conference was attended by approximately 120 delegates from large companies around New Zealand and Shyam’s presentation was also provided to attendees in a printed workbook.

The Choco Creative case study provided an excellent example as to how Google Analytics could be ‘turned on’ for projects built with GLU. Choco Creative is a boutique creative agency based in London and Seoul, who with GLU and Google Analytics now gain rich insights into their website traffic with Google Analytics Advanced Segmentation, Custom Reporting, Motion Charts, and more.

Many thanks to Shyam for presenting GLU and providing delegates with the knowledge and capability to quickly and easily integrate Google Analytics into their Flash projects and rich media campaigns.
 

RELATED LINKS:

Turn-key Google Analytics with GLU:
http://www.glu.com.au/features/google-analytics.htm

GLU Commercial Case Studies:
http://www.glu.com.au/commercial/case-studies.htm

Choco Creative Integration:
http://www.chococreative.com/

Google Analytics:
http://www.google.com.au/analytics

Even Smarter Data Conference:
http://www.marketing.org.nz/cms/general/4171
 

DDX had the opportunity to assist Choco Creative by integrating GLU with their new Flash website to provide key content management and Google Analytics reporting functionality, enabling the website to be easily updated and monitored.

Choco Creative produce beautiful and inspiring design, for both interactive and print:
http://www.chococreative.com/

“Working with GLU and the team at DDX could not have been easier. Using such a powerful and simple application allowed us to spend much more time focusing on the creative.” said Stephanie Cho-Smith.

Choco Creative’s use of GLU featured timely integration of GLU’s Google Analytics PageView and Event Tracking within Flash, providing sophisticated, turn-key reporting through Choco Creative’s Google Analytics account.

Presented by Shyam Govardhan, Google Customer Solutions Engineer, at the “Even Smarter Data” conference in New Zealand on 2nd April 2009, Choco Creative’s website provided a key example of GLU’s Google Analytics features.

Even Smarter Data 2009 Conference – PDF
 

Choco Creative: London & Seoul

Choco Creative: Homepage welcome and featured work

Choco Creative: Work gallery